All those campaigns for getting people to vote for Taj Mahal has paid off. The Taj has made it to the list of 7 new wonders of the world, announced by the new7wonders foundation. Though some people have dismissed this online poll as a marketing gimmick and UNESCO has distanced itself from this campaign, this does not take away anything from the victory.
AR Rahman fans will also be happy about this victory for Taj Mahal. Thats because ARR also had a part to play in this campaign. He came up with a specially composed Taj Anthem and that really gave Taj the much needed impetus to win this online poll.
I can think of some immediate benefits for Taj as a result of this victory. For one, it will attract more media attention worldwide, which in turn will attract more tourists to it. Thats good in one way. But the Indian government and local authorities of Agra should also be prepared to take in more visitors if they are to convert this influx of visitors to revenue. They should properly maintain the serenity and splendor of the Taj as well. No doubt, it will be a huge challenge for them. Secondly, more money will be pumped in to spruce up the Taj and it will help with lots of repair and maintenance work. I just hope this money is spend wisely and does not fall into the wrong hands.
How far will this victory help the Taj (and India) in the longer run? Only time can tell. For the moment though, we can all say 'Wah Taj'!